Ad Creative Testing for DTC brands

What is Ad Creative Testing

Ad Creative Testing is a method of testing out the most appealing form of campaign advertisement to the audience by comparing different combinations of creative elements. This process helps brand owners to analyze and get an idea about which image and copy combinations impact the target audience and bring out the best result.

It is similar to when you go on a vacation to a new country and ask the locals for the best culturally available tourist spot. You ask around and come up with the most recommended place to visit. Similarly, with the help of ad creative testing, you create a set of combinations and analyze which one is creating the most traffic.

Importance of Ad Creative Testing

The importance of ad creative testing is wide yet simple.

1. With the help of creative testing, you get to know what type of content is liked by your viewers and eventually converts them to potential consumers.
2. Instead of wasting money on every single piece of content, you can focus on improving the content desired by your customers.
3. Get an idea of future creatives based on the test analysis.
4. It also helps to understand the pattern of your target audience resulting in setting goals for the future.

Types of Ad Creative Testing

Lift Testing

To measure huge differences in your content, Conversion Lift Testing is ideal. It helps understand the statics between completely different segments such as different age ranges of target audiences or various types of content.

A/B Testing

A/B Testing, otherwise known as Split Testing is the most widely used creative testing method among business owners. In this form of test, you can easily compare and analyze contrasting variables with the help of available tools.

Multivariate Testing

A new and improved concept of creative testing is the Multivariate Testing. Unlike A/B Testing this method provides an extensive range of tests and analyses at the same time. It could be a time-consuming process if done manually but there are many tools available on the internet to make it quick and easy for business owners. It also provides a hypothetical analysis based on the test data and gives insight into individual elements of a particular campaign to mismatch the elements in future campaigns to gain optimal results.

How To Test Ad Creatives

1. Create variables and prepare all the creative elements and advertisements that you want to test.
2. Upload the content on social media and other platforms to get public attention.
3. Analyze the success rate, pattern, viewer’s age range, and responses on the media.
4. Study the results and note which form of advertisement and its elements are creating the most impact and success.
5. Carry on with the next set of tests the same way.

With Ad Creative Testing, DTC brands can easily and efficiently increase revenues by attracting potential customers to their websites. Competition in the e-commerce business is no doubt tough in these days of technology so brainstorming constructive and successful advertisements and campaigns are one of the best practices to grow your e-commerce business. Creative attractive product advertisements with Delete.BG to get the best results in your Ad Creative Testing.

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